The Feint: Win Where No One’s Looking

The best trick isn’t hiding your hand, it’s making your opponent stare at the wrong card.

Pot‐Committed: When Sunk Costs Hijack Strategy

Being pot‐committed isn’t courage. It’s compulsion dressed up as commitment.

The Papal Strategy

“When you lack an army, build an aura.”

Developing Your Pieces (Chess Strategy)

Winning is about preparing your pieces so they’re ready when the moment arrives.

Why Giants Fall: How Market Leaders Lost Their Edge

Market dominance is a slippery slope—the higher you climb, the less attention you pay to the pebbles underfoot.

The Pincer Movement

Why fight head-on when you can surround your competition and leave them no escape?

The War Will Feed Itself: Bellum Se Ipsum Alet

Why bring supplies when you can eat the competition’s lunch—literally?

Play The Board Not The Opponent

Winning isn’t about defeating your rival—it’s about controlling the game itself.

"Economy of Movement" (Jiu-Jitsu's Principle) and How It Applies to Business

Why punch when you can pull? Why push when you can pivot? Efficiency isn’t about effort—it’s about leverage.

Zugzwang: The Art of Being Stuck, Expensively

Welcome to zugzwang—where every decision you make makes things worse, but doing nothing guarantees it.

🥤Coca-Cola vs. Pepsi: How a 100-Year Rivalry Perfected Competitive Intelligence

⚔️Battle of the Brands: Avis vs. Hertz - How “We Try Harder” Made Avis a Contender

⚔️ChatGPT launched ChatGPT search and why that’s a problem for Google.

the new era of search has begun

⚔️ Battle of the Platforms: How Beehiiv Outmaneuvered Kit with a Competitive Marketing Coup